What Domain Forwarding is
and Why It Matters for Your Business

With more than two decades of experience as a professional Website Webmaster, I’ve seen how technology has evolved. I know that understanding the digital world can be challenging. That’s why I’m here to demystify domain forwarding and explain why it’s important for your business.

What is Domain Forwarding

Let’s start with the basics. Domain forwarding, also called URL forwarding or domain redirection, is like having a digital signpost on the internet. It helps you redirect one web address to another, automatically.

Imagine you have multiple web addresses (or domain names) registered, but you want all of them to lead to one primary website. That’s where domain forwarding comes in. It ensures that when someone enters any of those web addresses into their browser, they automatically land on your main website. Think of it as an online redirecting service.

Why Does Domain Forwarding Matter for Your Business?

Now, let me explain why this concept is vital for business owners:

Streamlined Branding:

In the online world, keeping things simple is essential. Domain forwarding lets you streamline your online identity under one easy-to-remember web address. This simplifies your marketing efforts and makes your brand stronger. No matter which web address people type, they’ll always end up on your main website.

Managing Website Traffic:

Think of web traffic as the foot traffic to your brick-and-mortar store. Domain forwarding helps you gather visitors from various web addresses and directs them to your main website. This is crucial for boosting your website’s visibility and credibility, which is vital for your business’s online success.

Error Prevention:

People often make typos when entering web addresses. With domain forwarding, you can set up a safety net to catch these mistakes. So, even if someone types a web address wrong, they’ll still reach the right place. This prevents frustrating dead ends and ensures potential customers can find you.

Preserving Valuable Links:

Over time, you may have gathered lots of links to your website from other sites. If you ever decide to change your web address or reorganize your website, domain forwarding helps you preserve the value of these links. It seamlessly guides visitors to the right content, even if your web address changes.

Special Campaigns Made Easy:

For marketing campaigns or special events, you might want to use specific web addresses to attract visitors. Domain forwarding lets you create temporary, campaign-specific web addresses and easily guide them to the right pages on your site.


Why sweat the tech when you can focus on your business? Hiring a professional Website Webmaster to optimize and maintain your business website is a modest investment with a great return. I make tech stuff like domain forwarding a breeze. With my 20 years of experience, your brand will shine, your traffic will flow, and your website will stay up to date.


  • Kenneth Greenberg ~ Website Webmaster

    My name is Kenneth Greenberg and I can help you improve the performance of your website. As a professional Website Webmaster for the past 20+ years, I have designed, developed and optimized hundreds of websites for businesses and organizations, large and small. I will be happy to help you as well.

    Website Webmaster